“Welcome!” Accompanied by a warm welcome, the railing at the gate of the 4S store is automatically lifted, and the staff who are already ready are smiling and guiding the already reserved parking spaces for customers who come to the store.
“Hello, Ms. Mou, I am your exclusive account manager Xiao Jiao. The vehicle for the test drive is ready for you, please choose.”
Without telling the departure time in advance, Ms. Mou only filled out the request for a test drive appointment and related driving vehicle information online in advance. From the appointment of the test drive, the reception at the store, to the exclusive customer service, it is so smooth without human perception. The seamless docking together.
This is the Porsche Center in Wuzhong, Suzhou. It is the “first all-scenario AI intelligent digital store” among domestic auto dealers jointly created by Intel, Yongda Group and Insane Technology. The “super power” of this smart 4S store can be It’s much more than that.
Auto smart retail solution: new form of store management, new upgrade of user experience
Everyone who has bought a car knows that buying a car is a “physical job.” From appointment to store, model comparison, car selection and test drive, price comparison between stores, to handling procedures, payment, and picking up the car, many links are not done in one go. The process of buying a car is often a “protracted battle” in a complex environment, and the whole process is already exhausted.
In traditional 4S stores, sales often rely on the experience of sales staff, and gold sales can gain insight into customer needs in a short period of time, thereby increasing the odds of ordering. However, not everyone is a gold medalist. The outbreak of the black swan at the beginning of the year has put a lot of pressure on the offline retail industry.
With the stable control of the epidemic, refined operation management, high-quality customer experience, and fast, accurate and stable order rates, offline retail stores in the post-epidemic era will be the key to rejuvenating and rejuvenating benefits.
The wisdom of the “Automobile Smart Retail Solution” is that it can realize the full-process data service from leads, business opportunities, follow-up, test drive, sales promotion, order win, and delivery, and realize the task scheduling of sales staff and customer assignment Refined management such as, greeting, service, return visit, sales data visualization analysis, etc., thereby greatly improving the energy efficiency of store operations and sales team execution. Customers will experience the intimate, convenient, and high-quality experience that digital services bring to the store, from the appointment to the store, the exclusive salesperson, the test ride, the deposit payment, and the car pickup.
How is this done?
This set of automotive smart retail end-to-end solutions is supported by Intel’s “Intelligent Edge” technology, and integrates the core technology capabilities of Insane Technology’s artificial intelligence, edge computing, EdgeX, cloud computing and AIoT, combined with Intel Edge Servers and Intel Edge Insights for Retail have created a customized smart 4S store digital solution, and built a flexible and agile application deployment platform through a microservice architecture. In addition, Winsense Technology has introduced EdgeX and other open IoT technologies into its products and projects to better integrate IP cameras, sensors and other multi-device and multi-data environments to achieve plug-and-play IoT devices and data fusion between systems.
Through the integration of big data, store managers can use computers to understand the status of store furnishings and the flow of people in real time. Computer vision can present the status quo of complex personnel types, numerous high-value assets, multiple function collections, and complex management scenarios in a three-dimensional representation of the whole scene, thereby enhancing the efficiency of storefront integrated management services, and achieving rapid response and crisis warning.
For example, by scanning the license plate number, computer vision can identify whether the vehicle entering the gate is a regular customer entering the store for maintenance or a new customer making an appointment for a test drive, so as to intelligently control the gate lift and notify the salesperson who has assigned the task to receive it. This is the mystery behind the realization of the wisdom scene at the beginning of the article.
And the wisdom of these data is also integrated into the salesperson’s handheld tablet. Powerful big data trend analysis capabilities can help sales staff generate car purchase thermal analysis charts, thereby discovering popular models that customers pay attention to, more accurately understanding customer car purchase needs and feedback to the store, helping operators make smart decisions while greatly improving The salesperson’s chance of getting an order is improved. Intelligent edge computing and big data analysis make “everyone is a gold medal sales” possible.
4S shop sales consultants introduce products to customers
Intel’s Open Retail Initiative (ORI): Insight into the intelligent edge, driving a win-win ecosystem
“At present, Intel is using the Open Retail Initiative (ORI) to pool industry forces, relying on the’smart edge’ transitional technology, and unite ecological forces to resolve outstanding problems faced by the retail industry during the digital transformation process, and jointly promote the digitalization of the retail industry. Intelligent transformation process.” said Jose Avalos, vice president of Intel’s Internet of Things business unit and general manager of the vision solutions department.
Last year, Intel launched the “Open Retail Initiative” (ORI) to its partners. This is an open source initiative focused on the retail industry. It aims to lead the industry in building an innovative retail store integration platform to resolve the current challenges and reforms facing the retail industry. Retail experience, working with eco-partners to move towards a brand new future in the retail industry.
The launch of the “Automobile Smart Retail Solution” is an important part of the joint implementation of its “Open Retail” initiative by Yingshi Technology and Intel. In order to more accurately solve the outstanding problems of store management “one size fits all” and operation management “one-size-fits-all” faced by the auto sales industry, Winsci Technology is introducing EdgeX and other open IoT technologies into its products and projects. The IoT edge computing standard architecture proposed by EdgeX can achieve true full openness and transparency, can efficiently and accurately solve the needs of large-scale operations and growth, and can continue to make efforts to promote the integration of IoT data in multiple industries and Interoperability. Chu Rufeng, Founder and CEO of Yingshi Technology, said: “I believe that this set of solutions will play a positive role in improving the level of refined management and personalized experience in the automotive retail industry, and will play a role in the implementation of’smart edge’ technology in the retail industry. To the role of demonstration, it is even of great significance to the intelligent process of automobile sales and the entire retail industry.”
“We believe that the successful implementation of this pilot project has created a good start for the future long-term strategic cooperation of the three parties, and has also set a benchmark for the digital and intelligent transformation of the automotive sales industry.” Tang Liang, Vice President of Yongda Group, said: “In the future, we will use the’smart edge’ technology to realize the digital transformation of 4S stores with’employee online, product online, and user online’, and through online integration, we will provide customers with a higher-quality shopping experience.”
All-scenario AI intelligent digital 4S stores are here. With the development of “smart edge” technology, a smarter retail future that is more efficient, convenient, caring and understands you has opened up to us.
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